Tuesday, 17 May 2011

121 Time - Custom Made Watches - Mass Customisation Crazy

the image below display a TINY sample of the customisation options offered to consumer. Incredible opportunity, however quite overwhelming. Can see why many people have said that mass customisation can be stressful for the customer!



Source: https://configurator.121time.com/presentation/121time.lzx?lzr=swf8&lzt=html&languageId=1&topLevelFilter=230

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