Living Homes - Modular, Mass Customisation

 Featuring projects by Kieran and Timberlake, these homes show off the potential of modularity and mass customisation.

http://www.livinghomes.net/primer.html

Scania Mass Customisation

This diagram shows the options that customers can choose from to match their specific needs.

Mass Customisation - Selection + Supply Chain Diagram

This diagram simplifies the mass customisation structure of many companies, such as Dell, Scania, and 121 Time - a Swiss Watch company.

121 Time - Custom Made Watches - Mass Customisation Crazy

the image below display a TINY sample of the customisation options offered to consumer. Incredible opportunity, however quite overwhelming. Can see why many people have said that mass customisation can be stressful for the customer!

Source: https://configurator.121time.com/presentation/121time.lzx?lzr=swf8&lzt=html&languageId=1&topLevelFilter=230

Davis - The Future of Mass Customisation

Why Mass Customization Fails

http://mass-customization.blogs.com/mass_customization_open_i/2008/03/guest-article-w.html

a useful link to further criticisms on mass customisation,

Scania - Mass Customization to the Core

Scania is a great example of a company which has structured there business to focus on mass customisation, where every customer can customise their truck/bus to suit their every need. The image below shows a list of the major components which customers can select from to create their own bespoke truck design. In terms of customisation, customers are limited to the mass produced components that Scania offer, they do not typically make totally bespoke elements.

Source: http://www.scania.com/products-services/trucks/main-components/#