Scania is a great example of a company which has structured there business to focus on mass customisation, where every customer can customise their truck/bus to suit their every need. The image below shows a list of the major components which customers can select from to create their own bespoke truck design. In terms of customisation, customers are limited to the mass produced components that Scania offer, they do not typically make totally bespoke elements.
 |
| Source: http://www.scania.com/products-services/trucks/main-components/# |
No comments:
Post a Comment