121 Time - Custom Made Watches - Mass Customisation Crazy

the image below display a TINY sample of the customisation options offered to consumer. Incredible opportunity, however quite overwhelming. Can see why many people have said that mass customisation can be stressful for the customer!

Source: https://configurator.121time.com/presentation/121time.lzx?lzr=swf8&lzt=html&languageId=1&topLevelFilter=230

Davis - The Future of Mass Customisation

Why Mass Customization Fails

http://mass-customization.blogs.com/mass_customization_open_i/2008/03/guest-article-w.html

a useful link to further criticisms on mass customisation,

Scania - Mass Customization to the Core

Scania is a great example of a company which has structured there business to focus on mass customisation, where every customer can customise their truck/bus to suit their every need. The image below shows a list of the major components which customers can select from to create their own bespoke truck design. In terms of customisation, customers are limited to the mass produced components that Scania offer, they do not typically make totally bespoke elements.

Source: http://www.scania.com/products-services/trucks/main-components/#

PREBUILT - Australian Prefab and Modular Company

http://www.prebuilt.com.au/index.php

The company supplies various "standard" kit homes, which are modular and low risk for the client.

Some of their work was showcased on Grand Designs Australia, Season 1, where they were able to show off their talents in a multi-million dollar, bespoke modular project. The components were trucked across the country and came together on site without a hitch.

Dynamic Facade

M House - Assembly Animation

EMERGENT PRACTICE: M-House, by Michael Jantzen

EMERGENT PRACTICE: M-House, by Michael Jantzen: "'The Los Angeles-based Michael Jantzen is one of the few of that generation of architects who have stuck to the idea of revolutionising the ..."